Big Fig Content Ideas
Presented To: Jeff Brown
By: Tommy Guta
Idea 1
Transition Unboxing
This first video will be very similar to the factory video that we made. The video will start with a cool graphic showing the layers then them getting rolled up and put into a box. It will then show the box getting transitioned onto someones doorstep. Then the video will show someone unboxing the big fig mattress and setting it up.
Reasons For This Video
The last video in this style performed very well
Shows the process of receiving a Big Fig in a cool way
Puts the viewer in the POV of them receiving a Big Fig
Example Content
The factory video
Unboxing video i’ve done in the past. Similar to the transition style.
Idea 2
Street Test
The idea for this video would be to take a Big Fig mattress and a competitors mattress onto the street and have real people compare the two. We can either set it up with actors and actresses or actually have the public test them. I think this will be super engaging because you don’t really ever see a mattress outside or in public. Along with that these types of videos are a really big trend right now. Along with that each encounter can be reused for ads and organic social content.
Reasons For This Video
Shows a great comparison to competitors
Shows regular people trying out the Big Fig
Is a very intriguing idea with the mattresses being outside
The video will give more social proof
Example Content
This is a really good example!
This is the style of comedy that I think would be good for it. It could have a similar feel to the video as well.
Idea 3
Funny Ad With A Character
I think that it would be really good if we created a longer form ad that was based around a character. This ad would contain a lot of humor as well! The reasoning for basing it around a character would be to start building a series around this character in ads. This would create rememberability with the ads that we are creating. A great example of this is in the Dr. Squatch ads. As soon as anyone sees their product they immediately remember the guy in their ads. The video will show off all of the reasons Big Fig is better in super fun ways. We can have different scenarios to show off the different features. This will then allow us to then create shorter ads for each of the features.
Reasons For This Video
Build rememberability
Develop a character with the brand
Get a lot of content from a single shoot
Everyone loves comedy
Example Content
Example of the Dr. Squatch video!
Good example here!
