The Goal Of The Video:

With this video Big Fig is trying to bring more awareness to their financing plan. They are trying to do this by comparing the price of financing a Big Fig per day to other factors of getting bad sleep. Some of the factors will include the price of coffee, chiropractor, and many more! I think this is a really awesome idea to show people the benefits of financing a great mattress. Below I have added two ways I think we could go about creating this video.

Concept 1

I think it would be really cool to do a day in the life of someone that gets bad sleep due to their mattress. Their day would start with them moaning and groaning while getting up. Then it shows them getting out of bed and holding their back. They then book a chiropractic appointment for later in the day. Then they get in a fight with their spouse because they are short fused because they got bad sleep. Then we see him go to a coffee shop to get a morning coffee since they are tired from not getting good sleep. Then we see them at work and they are falling asleep on their desk missing sales because they are a salesmen. We see them getting an energy drink mid way through work because they are still tired. Then they head to their chiropractor appointment and while they are there they are getting angry texts from their spouse. Then they get flowers for their spouse in order to make it up to them for them being mean in the morning. As they go throughout their day there will be a narrator talking about their day and a money counter above their head counting how much it costs getting a bad nights rest. Then the video ends by saying something like “get a Big Fig so you don’t have to pay for bad sleep” and it ends with a shot comparing the price per day of a Big Fig and getting bad sleep.

Concept 2

The second concept is very similar to the first however it would be a comparison video showing someone’s day who has a Big Fig and someone who has a bad mattress. The person who has a bad mattress will have a similar day to the one in concept 1. The person who has the Big Fig will cruise through their day and you can see how energetic they are and how everything is going great because they have a Big Fig.