big fig
x
cheddar studios
TIKTOK SERIES IDEAS
lindsy and big fig team,
Lindsy, below I have added 5 different ideas for series for Big Fig. I look forward to speaking with you later today about them!
Thanks!
Tommy Guta- Founder of Cheddar Studios LLC
series idea 1
Telling The Brand’s Story:
How this would look?- This would be a series walking through the reasoning on why Big Fig started. This would be really good to bring awareness to Big Fig’s mission and vision statements. This could also touch on White Dove and how this is a generational family company and on why they decided to create a mattress designed for plus sized people. We could also touch on how you guys developed your creator’s feed and what the plans are for it. Series like these have proven to work for multiple brands and people, below I have added a few video examples and links to the original content.
This is greate because she is interacting with the comments.
Why I think this works for Big Fig- I think this would be a great series for Big Fig because the story of the brand is super engaging. I think after the first video comes out a lot of people will comment and ask various questions. This will allow us to use the comment feature on TikTok to have it on screen and continue the series through that.
series idea 2
blind mattress test:
How this would look?- This would be a series bringing random people into the studio and having them try a generic mattress then also have them try the Big Fig Mattress. We could hire actors for this but obviously not tell them which mattress is which. These styles of videos have always done good on social platforms and will continue to do good. This is a good way to spread awareness about the benefits of Big Fig without putting it straight into people’s faces. We would also repurpose all of this content into a montage type ad. Below are a few videos we have created in this style for other brands.
Why I think this works for Big Fig- I think this would be a great series for Big Fig because it will show real people comparing the Big Fig with other mattresses. I think it can also bring some personality out with the different types of people that we have trying out the mattress.
series idea 3
TESTING THE MATTRESS:
How this would look?- For this series we would be putting the Big Fig mattress to the test and taking it to its limits. The way we could do this is by doing super ridiculous videos like the examples below. This one will be harder to pull off but I think it would be a super viral idea. We could go one day and just knock out a bunch of videos all at once.
Why I think this works for Big Fig- I think this would be a great series for Big Fig because people are already consuming a ton of content like this and it already has a track record of going viral. Along with that it will show how strong and supportive the bed is. We could also repurpose all this content for ads as well.
series idea 4
someone sneaking and sleeping in my bed every night:
How this would look?- For this series we would make it seem like a normal person is talking about how they think someone is sneaking in there house and sleeping next to them in bed. We can create a series of the guy trying to catch the person by setting up security cameras and doing a lot of extra stuff to find this person. Eventually at the end of the series we find out its his neighbor and that he just really needed the Big Fig Mattress. This type of series have done very well on TikTok.
Why I think this works for Big Fig- I think this would be a great series for Big Fig because people will want to keep coming back to see what happens next. I also think at the end when it is revealed that people will really think it was a great way to market the mattress.
series idea 5
big fig fails:
How this would look?- This series will have 2 hosts for it. It would be two people sitting on a Big Fig Mattress and watching mattress fails from the internet. They will laugh and talk about the fails and they will relate it back to the Big Fig.
Why I think this works for Big Fig- I think this would be a great series for Big Fig because everyone loves to watch fails. I think this can be a cool series that we can do on top of some of the series above.
Thanks for reading!
We look forward to hearing from you!