big fig
x
cheddar studios
TIKTOK SERIES IDEAS
lindsy and big fig team,
Lindsy, I went through the old document and picked out two ideas that I think would be the best to move forward with. I added some notes on how I see it would go/positives and negatives to each idea. Please let me know if you have any questions.
Thanks!
Tommy Guta- Founder of Cheddar Studios LLC
series idea 2
blind mattress test:
How this would look?- This would be a series bringing random people into the studio and having them try a generic mattress then also have them try the Big Fig Mattress. We could hire actors for this but obviously not tell them which mattress is which. These styles of videos have always done good on social platforms and will continue to do good. This is a good way to spread awareness about the benefits of Big Fig without putting it straight into people’s faces. We would also repurpose all of this content into a montage type ad. Below are a few videos we have created in this style for other brands.
Why I think this works for Big Fig- I think this would be a great series for Big Fig because it will show real people comparing the Big Fig with other mattresses. I think it can also bring some personality out with the different types of people that we have trying out the mattress.
Execution Plan- The way this would work is we will have the Big Fig mattress and a competitors mattress in a room next to each other. Then we will have someone walk in with a blindfold on or we can just have sheets on the bed and reveal it at the end. We will then ask them questions as they are testing out each mattress. We will have multiple people in each video and cut between them to make it more interesting and fun. We can always shoot this on one or two days and have all the content we need for a few months.
Benefits
Could be used in organic and paid social
Shows real people testing the mattress
Shows differences between Big Fig’s Competitors
NEGATIVES
May come across staged depending on how we shoot it.
Might be hard to find a lot of talent to be in the videos
series idea 3
TESTING THE MATTRESS:
How this would look?- For this series we would be putting the Big Fig mattress to the test and taking it to its limits. The way we could do this is by doing super ridiculous videos like the examples below. This one will be harder to pull off but I think it would be a super viral idea. We could go one day and just knock out a bunch of videos all at once.
Why I think this works for Big Fig- I think this would be a great series for Big Fig because people are already consuming a ton of content like this and it already has a track record of going viral. Along with that it will show how strong and supportive the bed is. We could also repurpose all this content for ads as well.
Execution Plan- I believe we can shoot this two different ways. The first is we can shoot it in the studio and drop various items off the loft we have. Another way is we can find something like they have above where it is a much larger drop. The second way will have more shock factor to it but may be harder to execute. We can drop things such as bowling balls, weights and many more items.
Benefits
Could be used in organic and paid social
Has shock factor to go viral
Shows how strong the mattress is and the support it has
NEGATIVES
Takes a lot more planning
Would be more expensive depending on how we shoot it
Thanks for reading!
We look forward to hearing from you!